This was the first large project I took on at Bodybuilding.com where I was put in charge of creating a print ad campaign for 2013. It was a great project because I got to be a part of every aspect of the print ads – organizing and directing the photoshoots with athletes, editing the images, creating the hand-written text, working with the publications, etc.
I created over 20 different ads for the year and these are some of my favorites.
The ads were featured in health and fitness magazines all over the world including Men's Health, Men's Fitness, ESPN Magazine, Runner's World, Oxygen, Shape, etc.