This campaign was created to celebrate October 21, 2015, the date Marty McFly and Doc Brown went to the future in the 1989 film 'Back to the Future II'. 

The marketing team and I wanted to celebrate this epic day by creating an entire campaign using imagery and iconic objects from the movie. After brainstorming (and watching the movie a few times) we found ways to incorporate the DeLorean, flux capacitor, hover board, clocktower, and the disappearing photograph into the creative. 

This project included creating a vector logo, photographing a model (as Marty), lots of Photoshop, and creating animated GIFs.

Scroll to the bottom of the page to see a quick time lapse of my process in Photoshop!