In 2014 I purchased a 2015 Toyota Tacoma TRD Pro and started an Instagram account to document my adventures. The account quickly gained a following and I started working with off-road and outdoors companies to help promote their brands and products.
This has been an awesome project that I love working on. It incorporates my favorite things: photography, design, marketing, networking, travel, and adventure.
See more at instagram.com/superwhitepro
A few years ago I took a photo of a bird flying in my yard and I thought it was a really cool photo... what started out as a simple photo has now turned into somewhat of an obsession. I'm constantly on the lookout for birds of prey when traveling and during camping trips and I always have my camera somewhere close by.
These photos were all taken with a Nikon D90.
This campaign was created to celebrate October 21, 2015, the date Marty McFly and Doc Brown went to the future in the 1989 film 'Back to the Future II'.
The marketing team and I wanted to celebrate this epic day by creating an entire campaign using imagery and iconic objects from the movie. After brainstorming (and watching the movie a few times) we found ways to incorporate the DeLorean, flux capacitor, hover board, clocktower, and the disappearing photograph into the creative.
This project included creating a vector logo, photographing a model (as Marty), lots of Photoshop, and creating animated GIFs.
Scroll to the bottom of the page to see a quick time lapse of my process in Photoshop!
This was the second print ad campaign I designed for Bodybuilding.com. This project was very extensive and really fun to work on. I was involved in organizing the photo shoot with photographers and models, photo editing, text and layout, and creating the powder clouds behind the models (with gym chalk and a towel... we made a mess.)
These ads were used all year and we published in magazines including Men's Fitness, Men's Health, Oxygen, Shape, etc.
Wildlife photography is a relatively new hobby for me and it's something I do every chance I get. I have always been an animal lover and there's nothing better than seeing wild animals in there natural habit when you have a good camera and lens.
These photos we taken near my home and some in Yellowstone. They were all shot with a Nikon D90.
This was the first large project I took on at Bodybuilding.com where I was put in charge of creating a print ad campaign for 2013. It was a great project because I got to be a part of every aspect of the print ads – organizing and directing the photoshoots with athletes, editing the images, creating the hand-written text, working with the publications, etc.
I created over 20 different ads for the year and these are some of my favorites.
The ads were featured in health and fitness magazines all over the world including Men's Health, Men's Fitness, ESPN Magazine, Runner's World, Oxygen, Shape, etc.
Sometimes I do personal projects for no reason... this was one of those times.
I wanted to create a series of surreal landscapes with an eerie and cinematic feel. Each of the three images share similarities that helps tie them together as a series – the same horizon line, sea life, a human element, etc. This series of images was created in Photoshop using all high res photos that I found on Google images.
The best way to experience a concert is in the first row with a nice digital camera and a photo pass. As a lover of music and photography I decided to combine my passions and get involved in concert photography. I started reaching out to bands and band management to get photo passes and it actually worked!
These photos were all taken on a Nikon D90 with a range of different lenses.
This was a self-promotion campaign I created in 2015 to promote my illustrations on social media. These illustrations are ink on paper and color was added in Photoshop.
This project was for an executive off-site meeting in Lake Tahoe. The theme of the meeting was camping, boating, and the great outdoors. The client wanted a logo created that could be printed on a variety of items including hats, t-shirts, stickers, water bottles, etc.
I enjoy any project that has to do with camping and the outdoors so this was a lot of fun for me! All logo designs were created in Illustrator and apparel mock ups were created in Photoshop.
Halloween has always been my favorite holiday so naturally I was the first designer to volunteer for the Monster Deals campaign at Bodybuilding.com in 2015. This was a fun campaign where I used Photoshop to transform Bodybuilding.com athletes into ghosts and zombies.
This campaign was primarily an email campaign but also featured in social media and online. All assets were created in Photoshop.
Scroll to the bottom of the page to see a quick time lapse of my process in Photoshop!
This was a concept that me and a few friends of mine came up with in 2013. We thought it'd be funny to create a fake company that sold bear testosterone as a supplement. The different products would be testosterone from different bears; polar bear, grizzly bear, panda bear, etc. I guess you kinda had to be there...
I've always been a huge fan of music. After finishing college I started reaching out to bands on social media to see if they needed help promoting upcoming shows. Surprisingly most bands did! The coolest part about designing posters for bands is they can be as weird or experimental as you want.
These posters were made using different methods including: ink on paper, hand-written text, photography, collages, Photoshop, Illustrator, etc. Most posters were uses on social media and some were printed.